Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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The agency is creating billboard ads and is setting up product distribution and a trade show for the company. Truth and Lies About Why We Buy and the New Science of Desire is written by advertising mogul Martin Lindstrom and if you believe the dust jacket it aims to explore the emerging field lincstrom “neuromarketing,” where advertisers and their consultants draw upon brain scanning technologies like fMRI to understand how byology react to advertising and how to to better market to them.

Or think about a rock. The first couple chapters were the worst– I almost put the book down. He also stomps around knee-deep in other fallacies like confusing correlation with causation and changing the definition of his terms such as “product placement” to buhology his predetermined conclusions. An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Lindstrom does a nice job of showing how effective various advertising strategies are.

Lindstrom tells us the inside dope about what works and what doesn’t in marketing. Return to Book Page. Lindstrrom routinetly copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars. This structure has been associated with reward and reward expectancy.


Buyology: Truth and Lies About Why We Buy and the New Science of Desire

And yes, I’m going to think about my choice consciously while I do it, and spend more than a fraction of a second doing so. How accurate are these fRMI scans? This makes sense as when subjected to products, we have to make choices as to whether or not we buyologt buy them. Jun 21, Esherlocked rated it liked it. Controversy sells far more than Sex – creating controversy is priceless. Unless the product is essential to the plot, folks just don’t remember it.

From Wikipedia, the free encyclopedia.

Hope your high-priced, name-brand clients enjoy your advice! What about the impact of social media?

We may think we understand why we buy but looking closely at our brain suggests very differently. Lindstrom claims that market research is nothing but unreliable and misleading.

Some people have objected to this use because it appears that the results could be used to manipulate us against our will. Thus visual stimulation alone in marketing is not enough; the combination of senses sight, sound, and smells is the most effective, although the senses must compliment or they are received negatively.

For example, when test subjects are shown warning labels or specific brands do these appear on cigarette boxes or just as independent words? Asking consumers why they buy something, they don’t give you an accurate response. Cigarette Health Warnings Stimulate Smoking.


Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s hype. Lindstrom’s failure to differentiate between rational and irrational rituals diminishes the credibility of the book overall, at least for me.

Things to think about: Notify me of mqrtin comments via email. Feb 20, Jamie rated it did not like it. The aim being to see whether sex helps consumers remember a product.

Generally, as a neuroscientist, I also know that the NAcc is also involved in the response to fear, aversion and especially the prediction of something aversive. This causes us to shut-down part of our brains to protect it from the onslaught of advertisements. Like a 7 habits seminar or a energetic corporate sales-pitch. Oct 21, Pages Buy. I am lindstrok with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers.